CASE STUDY:
EMAIL MARKETING

PROBLEM:

ShieldCo, a bespoke sign manufacturing and design firm, needed to re-engage its existing subscriber base and past customers. Their goal was to spark renewed interest with dynamic newsletters and targeted automation campaigns.

CHALLENGES:

  • Deliverability woes: High spam complaints and unengaged addresses dragged down inbox placement.

  • Review scarcity: Satisfied clients rarely left feedback or shared project photos.

  • Automation gaps: HubSpot was only leveraged for sales workflows, not strategic email marketing.

SOLUTION:

  • Newsletter Overhaul: Launched a visually engaging template featuring seasonal insights and client success stories. A/B tests on subject lines and layouts drove relevance.

  • Sunset Sequence: Executed a “last-chance” campaign that let disengaged contacts self-select out, streamlining the subscriber base and boosting deliverability.

  • Re-Engagement Drive: Targeted contacts inactive for 90+ days with personalized outreach to showcase new offerings and keep ShieldCo top of mind.

  • Automated Review Requests: Rolled out a post-30-day drip prompting recent customers to leave Google Business reviews and share installation photos.

RESULTS:

  • Click-Through Rate: Soared from 11% to 25% on newsletters.

  • Re-Engagement Opens: Achieved a 15.23% open rate with just 1.01% unsubscribes.

  • New Reviews: Generated 21 Google Business reviews—more than triple the previous quarter—complete with customer photos.

  • List Quality: Sunset sequence removed 156 inactive addresses and recovered 31 renewed opt-ins, sharpening overall list health.

  • By combining Hubspot Email Marketing certification-driven tactics, engaging content, and surgical list management, ShieldCo revived its email channel—driving stronger interactions, richer social proof, and a healthier subscriber base.

Project Date
APRIL 2025 - JUNE 2025

My Work