CASE STUDY: SEO
PROBLEM OVERVIEW:
Pilates enterprise wants to open new studio locations and increase memberships and brand recognition in local service areas.
CHALLENGES:
Uneven Membership Acquisition - New locations averaged only 50–60% of their target membership within the first quarter, leaving revenue goals unmet.
Intensifying Competition - Boutique fitness brands and established gyms in each service area are vying for the same health-focused audience.
Underutilized Digital Channels - Location-specific SEO and paid social campaigns are not optimized, resulting in low foot-traffic conversions from online searches and ads.
SOLUTION:
Conducted in-depth keyword research using Ahref’s to shape a content campaign that addresses the specific needs and interests of each target neighborhood.
Fortified off-page SEO by building location-focused citations, securing quality backlinks from community and fitness sites, and executing a full site-health audit to ensure peak performance.
Optimized each studio’s GeoPage on-page elements—integrating localized keywords, competitor-informed insights, and clear service details—to deliver highly relevant information to prospective members.
Revamped Google My Business profiles with strategic keyword placements, accurate business details, and engaging visuals, positioning each studio for maximum visibility in local searches.
RESULTS:
60% Increase of Organic Unique Leads attributed to membership sign ups
20% reduction in cost-per-lead for SEO-driven inquiries
15.6% surge in Google Maps direction requests to studio locations
Improve site navigation and user engagement by integrating high-value features—an embedded Google Map, bespoke testimonials, service-area listings, and more—identified through competitor analysis.
Project Date
APRIL 2025 - JULY 2025
